Black Fig visual identity

A visual identity created for Black Fig, a fragrance built around the depth of fig, cedarwood, amber, tonka bean, and sandalwood.

The direction translates these notes into a tactile, editorial world of warm light, rich browns, textured surfaces, sculptural forms, and quiet human presence. Product imagery moves between controlled still life and intimate lifestyle moments, creating a world that feels sensual, contemporary, and distinctly rooted in the atmosphere of the region.

The visual language balances luxury with intimacy—less polished perfection, more texture, shadow, material, and feeling.

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Dr. Ahmed Salah