
I developed Dr. Ahmed Salah’s digital presence from the ground up, creating a visual identity and content direction designed to make psychiatry feel friendly, simple, and safe.
The brand moves away from the clinical and overly formal language often associated with mental health communication. Instead, it uses a clean, approachable visual system and thoughtful storytelling to create a space where complex ideas can be discussed clearly and without intimidation.
Alongside the social media presence, I direct and edit Layers of Us, his podcast series exploring the experiences, relationships, emotions, and stories that shape how we understand ourselves and each other. The series extends the brand beyond short-form content into longer, more conversational storytelling.